You may identify positive criterion that you want to support with portfolios, as well as negative criterion that you want to exclude or suppress from portfolios. You can also decide the relative severity of those issues, ranking them in order of importance. The Resonate Score™ takes into consideration all instances of those positive and negative criterion, as well as the severity of those criterion, and produces a consistent metric that allows faith-based investors to compare the relative alignment of an entire universe of stocks, mutual funds, and ETFs with their personal convictions quickly and easily.
